SALON STORY

Established in 2016 VANityGUARD was born of determination and grit. The small operation started off as a small suite operation in the heart of the North Valley. It is currently run by Rachel Cordova L.C., Owner, Master Colorist and Lead along with an assistant (See “The Force”). VANityGUARD continues to grow and plant its roots with a permanent location on Candelaria between Rio Grande and 12th street.

Image Tailored for You (ITY)

We are hair color specialists and believe in taking an approach to hair that utilizes the science of the hair and hair color chemistry to produce the best possible results. Because of this we use a high quality Italian Color Line. Our primary concern is for the integrity and health of your hair which is the canvas that we work on. Whether YOU are looking for a soft and subtle result that you want or something avant-garde, we will work with you to achieve the best outcome that your hair will allow. We will guide you in the proper care to keep your hair looking its best. We bring together a holistic approach to bringing an IMAGE together for YOU. We offer customized and competent Hair coloring and because of this we provide an in-depth color consultation for new clients. We take into consideration your needs and listen to your likes and dislikes about your individual aesthetic. We will also analyze your skin tone to match it to complimentary hair color tones for the best results as well as screen for color allergies. If you are a new color client to the salon we will require the consultation before proceeding with any color services. We have a strong practice of Italian influence which is known for quality and excellence. We offer options: we can do a big color project to achieve the look you want or we can break it down into smaller more manageable series of appointments TAILORED for YOU. Because no head of hair is created equal, all services are different and customized for each individual. You will find that your experience at VANityGUARD will be different than other salon experiences in that we do not rush through services. Depending on what we decide together, some services can take an hour some can take several hours. Other more involved services will require a series of appointments or possibly a full day or two of work. we will take and recommend extra precautions if your hair has been compromised. We will prescribe the best products and practices to continue on your own at home so that together we are successful in creating beautiful, soft, shiny, healthy hair.

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philosophy

VANity: Pride in one’s appearance

GUARD: To keep safe from harm; Protect; Watch over.